Valérie Benjamin is the founder and CEO of HAPPY COMPANY, a consulting agency specialized in event communication. HAPPY COMPANY conceives and brings alive event communication plans adapted for brands (both BtoB and BtoC). Before entering the world of entrepreneurship, she was the communication director for Paris 2012 bid. Valérie then joined NRJ Events as an executive director and finally worked as deputy managing director at \AUDITOIRE (TBWA group), a well-known French event communication agency. Oh, and she also loves bags and shoes.