Toluna is a leading digital insights company, and helps companies anywhere in the world make clearer business decisions by bringing brands and people together via the world’s largest social voting community of 9m and streamlined research platform. Frédéric-Charles Petit is CEO and founder Toluna, and from the start, Frederic sought to revolutionize the way that brands and consumers engage with one and other, as Frederic’s ultimate objective is to transform the Market Research industry into a mass market and social experience. At the core of Frédéric’s vision is toluna.com, the social voting community. Toluna.com’s role is to engage consumers to participate and generate millions of votes and polls around every day topics thus making consumer generated research a reality.

Frederic founded Toluna in 2000 in Paris France. Today, with Frederic at the helm, Toluna employs more than 1200 people, with offices in 17 countries, and is known as the leading digital insights provider in the market research industry.

Frédéric holds a Masters degree in comparative jurisprudence from New York University and a diploma in advanced studies in international economic law from the Sorbonne in Paris (D. E. A.). He practiced as a French lawyer in the corporate department of Allen & Overy’s Paris office, before establishing Toluna in May 2000.