The Adwanted Ad Exchange is the first automated marketplace for all traditional off-line media. Emmanuel Debuyck is CEO and founder of Adwanted.com. He is born entrepreneur and knows how to mix passion for innovation and business development. It all began at the end of his business studies. The head full of ideas and in association with a graphic designer, Emmanuel founded his own advertising agency, that he ran for 17 years. Management, organic growth, acquisitions : this experience gave him a strong background in business administration. That is also when Emmanuel started mentoring young entrepreneurs. A few years later, with the ad exchanges’ arrival alongside the digital advertising spaces birth, Emmanuel felt the moment to move traditional media market deeply : this was the beginning of Adwanted.com. By launching its first traditional advertising online marketplace in 2012, Adwanted has become a pioneer and leader in this promising and fast growing market.