Samir is a serial entrepreneur driving innovation in the mobile apps industry. He is a recognized expert in mobile and digital marketing, advising some of the world’s leading brands on how to transform to a mobile-first world. He was the founder of ClicMobile and a senior executive of Framfab, part of Publicis, where he built mobile apps and developed mobile go-to-market strategies for enterprise companies. It was at this early stage of the industry, when the Apple and Google app stores were just getting started, that Samir saw the opportunity for a new generation of mobile apps connected to back-end systems with automation to personalize customer experiences.