Ludovic Ulrich is Sr. Director for Startups & AppExchange Marketing at Salesforce. His team is in charge of Salesforce for Startups and the Salesforce Incubator as well as recruitment for the AppExchange. He brings 15 years of experience in technology, championing startup communities to entrepreneurs. Prior to joining Salesforce, he was VP of business development at UP Global (now TechStars), a global organization dedicated to fostering entrepreneurship, grassroots leadership and startup communities. Prior to UP Global, he served as global program director for Microsoft BizSpark, a program designed to help accelerate the success of early-stage tech startups. Follow him @ludoulrich.