Fabrice Brovelli is vice-president of BETC and has been head of the production department of the agency since 1998. He has produced internationally recognized and awarded campaigns and collaborated with top filmmakers including Michel Gondry (Air France), Tim Burton (Hollywood chewing gum), Wong Kar Wai (Orange) and Romain Gavras (Louis Vuitton).

Fabrice Brovelli is also Chairman and Founder of BETC POP an entirely new structure on the market. It initiated the creation of Air France Music and was behind projects such as the mythical concert that reunited Phoenix and Daft Punk in Madison Square Garden, or the project « A380 inspiration » for Air France.

Passionate  about music, Fabrice continuously contributes by putting music at the heart of brand strategy. He is also co-publisher of artists such as Amadou & Mariam, The Shoes or Yuksek, and recent young groups such as ALB or Rocky. He is also the manager of Agoria, an important figure of the global electronic scene.

Fabrice himself is signed to PIAS as KCPK, and has organised PANIK parties for a number of years all around the world.