Danielle Li is the founder of Popshop Live (IG:@popshoplive), a cutting-edge mobile marketplace enabled by interactive live videos. She has reimagined the e-commerce experience for the Snapchat generation and made it her mission to build online spaces where social, entertainment, and commerce intersect.

Danielle believes the next generation demands a tech-intuitive work style where they can not only be financially independent, entrepreneurial and creative, but also maintain flexibility, in-person connection, and immediate feedback. With that worldview, she built Popshop Live, where people are instantly rewarded by their creativity and individuality, to empower the next generation to achieve their new expectation of “working to live”. Popshop Live is more than a marketplace for e-commerce transactions, it’s a space where people create communities and share person-to-person connection via physical goods.

Danielle graduated from Rensselaer Polytechnic Institute, one of the premier centers of technology and engineering education in the world, worked at United Nations Global Compact on sustainability and a contributor for Elle, National Geographic Traveler, L’official. She was honored by Hearst Corporation with the “Best interview of the year” award in 2014.